Making an image the size of a house – RW Trade Show Exhibition

Ok, so I’m no Tarantino or “A.N. Other” great film-maker, but here’s a behind the scenes film, taking a look at the colossal underwater photography brief I undertook for Robert Welch Designs Ltd, to form the gigantic background to their annual trade show exhibition stand in Frankfurt.
The client required one image to be printed on a 16 meter long stretch of wall on a specific printing substrate so we had an underwater tank with drilled copper pipes built to bespoke specifications to create underwater bubbles and shoot the products individually submerged – the image is comprised of over 400 shots and was a 30GB file – no mean feat to put together but I feel the results speak for themselves and was a stand-out stand at the show, setting the brand apart from it’s competitors.
#productphotography #advertisingphotography #tradeshowmarketing#commercialphotography