AI has made content easier to create than ever, so what should brands actually be making? In the first episode of Between The Briefs, Stef Calleja-Gera and Oli Craddock talk visual identity, authenticity, and how the role of the creative is changing in an AI-driven world.
Plus: stories from 20+ years behind the camera, including an underwater campaign for Robert Welch and filming in a fast-flowing river with a £25,000 camera.
Between the Briefs is also on Spotify, Apple Podcasts and Amazon Music.
Subscribe on YouTube so you never miss an episode.
A new one is out every three weeks.
Produced by Rich Lannon at Nozzle Media.
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